How We Value Your Information
Safeguarding your information is very important to us. American Federal maintains compliance with the PCI-DSS framework regulated by the world’s largest credit card companies. Our entire checkout funnel is secured with SSL encryption, and it feeds directly into the secure Authorize.net payment gateway. By ordering online, no person at American Federal is able to retrieve your credit card information. Subject to the below, we do not permit third parties to track or collect your information while you are on our site.
How We Use and Share Your Information
If you place an order with American Federal or create a customer account, we will ask you for certain personally-identifiable information (“PII”). If you create a customer account, you can edit your PII in your account settings. We will ask for the following PII:
- First and Last Name
- Billing Address
- Shipping Address
- Phone Number
- Email Address
- Credit Card
- ID Card (if required by your state’s law)
We use your PII to process your orders and to better assist you if any issues arise and to occasionally inform you of product specials or simply to send you a follow up e-mail thanking you for your business. Also, parts of the order fulfillment process require us to share your PII with other parties like credit card processors and banks, outsourced support staff, digital marketing service, the fulfillment warehouse, and delivery companies. All of the people in this process highly value your PII.
We use Google Analytics and Advertising Features, but that process does not collect any of your PII. Instead, it uses “cookies” (first and third party), which are small text files placed on your computer, to collect anonymized visitor data like age, gender, and interests. We use these reports to improve product offerings, improve your experience on the site, and figure out how we can better serve you. By using this site, you are agreeing to submit this anonymous usage data to make your experience better. You also agree to Google Analytics’ policies found here: http://www.google.com/policies/privacy/partners. You can opt out of Google Analytics by changing your settings on Google Ad Preferences, by visiting the Google Analytics opt-out page and installing the add-on for your browser, or by opting out via the Network Advertising Initiative here. Given our policy not to track or follow you while browsing other sites, we do not respond to Do Not Track signals.
What information does SNI collect?
i. SNI collects information from you when you register on the site, place an order, enter a contest or sweepstakes, respond to a survey or communication such as e-mail, or participate in another site feature.
ii. When ordering or registering, we may ask you for your name, e-mail address, mailing address, phone number, credit card information or other information. You may, however, visit our site anonymously.
iii. SNI also collects information about gift recipients so that SNI can fulfill the gift purchase. The information SNI collects about gift recipients is not used for marketing purposes.
iv. Like many websites, SNI uses “cookies” to enhance your experience and gather information about visitors and visits to our websites. Please refer to the “Does SNI use ‘cookies’?” section below for information about cookies and how SNI uses them.
How does SNI use your information?
SNI may use the information SNI collects from you when you register, purchase products, enter a contest or promotion, respond to a survey or marketing communication, surf the website, or use certain other site features in the following ways:
i. To quickly process your transactions.
ii. To administer a contest, promotion, survey or other site feature.
iii. To personalize your site experience and to allow us to deliver the type of content and product offerings in which you are most interested.
iv. To allow us to better service you in responding to your customer service requests.
If you have opted-in to receive our e-mail newsletter, SNI may send you periodic e-mails. If you would no longer like to receive promotional e-mail from us, please refer to the “How can you opt-out, remove or modify information you have provided to us?” section below. If you have not opted-in to receive e-mail newsletters, you will not receive these e-mails. Visitors who register or participate in other site features such as marketing programs and ‘members-only’ content will be given a choice whether they would like to be on our e-mail list and receive e-mail communications from us.
How does SNI protect visitor information?
SNI implements a variety of security measures to maintain the safety of your personal information. Your personal information is contained behind secured networks and is only accessible by a limited number of persons who have special access rights to such systems, and are required to keep the information confidential. When you place orders or access your personal information, SNI offers the use of a secure server. All sensitive/credit information you supply is transmitted via Secure Socket Layer (SSL) technology and then encrypted into our databases to be only accessed as stated above.
Does SNI use “cookies”?
We may contract with third-party service providers to assist us in better understanding our site visitors. These service providers are not permitted to use the information collected on our behalf except to help us conduct and improve our business.
You can choose to have your computer warn you each time a cookie is being sent, or you can choose to turn off all cookies. You do this through your browser (like Netscape Navigator or Internet Explorer) settings. Each browser is a little different, so look at your browser Help menu to learn the correct way to modify your cookies. If you turn cookies off, you won’t have access to many features that make your site experience more efficient and some of our services will not function properly. However, you can still place orders over the telephone by contacting customer service.
In addition, SNI may contract from time to time with a number of third party analytics providers to better help us operate the Site, report Site traffic, statistics and other activities on the Site, specifically including the success of advertising campaigns conducted on the Site, By placing cookies on your computer, these services collect information such as how often you visit the Sites, what pages you visit or what banners you “click through,” and the site you were visiting prior to coming to the Site during your visit.
In addition to the information described above, SNI and our third-party service providers may collect additional information when you utilize any of our mobile applications, including the type of mobile device you use, the temporary or persistent unique device identifiers (sometimes called UDID), the IP address of your mobile device, your mobile operating system, the type of mobile Internet browsers you use, and information about the way you use our mobile applications.
If you utilize any of the location-based services in our mobile applications, such as the functionality that allows you to search for a participating FFL in your area, SNI and our third-party service providers may collect, use, and share location data, including the real-time geographic location of your device. SNI uses such information to provide and improve location-based products and services. You may opt-out from further allowing us to have access to your location data by adjusting the permissions in your mobile device.
How SNI Shares Your Information
We hire contractors to provide certain services on our behalf, including trend and statistical analysis, marketing campaigns, information processing and storage, and development of new products and services. As part of their services to us, these contractors may have access to some or all of the data that SNI maintains, including transaction data and your personal information, but they are always required to maintain the confidentiality of information they receive from us and are restricted from using the information for any purposes other than those authorized by us.
We do not share your personal information with any third parties for such third parties’ marketing purposes, unless you have opted into such sharing.
How can you opt-out, remove or modify information you have provided to us?
To modify your e-mail subscriptions, please let us know by modifying your preferences in the “My Account” section. Please note that due to email production schedules you may receive any emails already in production.
To delete all of your online account information from our database, sign into the “My Account” section of our site and remove your shipping addresses, billing addresses & payment information. Please note that SNI may maintain information about an individual sales transaction in order to service that transaction and for record keeping.
Third party links
In an attempt to provide you with increased value, SNI may include third party links on our site. These linked sites have separate and independent privacy policies. SNI therefore has no responsibility or liability for the content and activities of these linked sites. Nonetheless, SNI seeks to protect the integrity of our site and welcome any feedback about these linked sites (including if a specific link does not work).
Changes to our policy
Questions and feedback
SNI welcomes your questions, comments, and concerns about privacy. Please send us any and all feedback pertaining to privacy, or any other issue.
Online Policy Only
Terms and Conditions
Please also visit our Terms and Conditions section establishing the use, disclaimers, and limitations of liability governing the use of our website.